i wanted to be a successful creator and founder basically my entire life.
but after trying…

2,000 posts. i had 600 followers.
less than one follower per post.
9 businesses behind me. number 10 on the go. posting every single day. doing everything you're "meant" to do.
but everything i built looked like everyone else's.
i looked at my own content… and it wasn't even me.
if i didn't feel anything watching it, why would anyone else?
so i went and studied the people i looked up to. not what they said they were doing, but what they were actually doing, and why.
every single one of them was a master storyteller.
they could tell a story so good it built worlds.
so i tested it.

three posts in, it started working.
two years later…
the only thing that changed
was the story.

















